The Emmaus Difference

Founded by a clinic owner just like you, we understand the historic challenges physicians face today, and our team is committed to helping you overcome those very challenges—allowing you to focus on your calling of patient care. Our experienced colleagues can help you improve financial performance, customize your optimal organizational and staffing needs, and grow your strategic market position while remaining within compliance of state and federal regulations.


Shannon Haynes

Director of client development

Shannon Haynes and family

Photo by Henderson Photography.

Shannon has honed her skills and knowledge of the health care industry through her years of experience in creating and maintaining relationships with physicians, clinical staff and practice managers. She has a proven track record as a sales executive in the medical device arena. Her leadership roles have included serving on territory manager councils, field sales training teams and serving as a project manager for multiple product launches. Shannon received a Bachelor of Arts in Human Development from Christian Brothers University in Memphis, TN, and her Master of Business Administration from Union University in Jackson, TN.

Shannon is married to her husband, Loren, with two children, Ella Cate and Henry. She serves as the outreach minister on the board of First Christian Church in Alamo, TN, and has served as a volunteer for the American Cancer Society since 2001.


Ruste Via

Managing Partner

Ruste owns one of the largest rural primary care operations in West Tennessee, responsible for nearly 50,000 patient exams annually. In an era when practices struggled with an ever-changing market and lower reimbursements, he was able to implement revenue streams that could change the course of success for many primary care practices. His knowledge and experience have culminated in the formation of Emmaus Consulting. Ruste grew up on a working farm and retains the conservative ethics and values often cultured in rural America. Before becoming interested in the medical industry, he served as a biologist with the USDA. He enjoys the outdoors, working with his hands, playing chess, politics and problem-solving. His passions, however, are pediatric hematology/oncology and helping children in general. His long-term hope is to open a cancer research facility to pursue emerging theories in oncological science.

Ruste additionally owns a retail pharmacy and is married to his beautiful wife, Sara, with four children, Andi Cate, Brooks, Jesse and Sail. He is currently serving as a deacon at Crossroads Baptist Church.